It’s just hard to do effectively! Short-form videos are generally under 10 minutes but the conventional wisdom is that marketing videos shouldn’t be longer than 2 minutes and ideally between 60 and 90 seconds. So, by default we marketers end up producing a lot of short, short-form video. While there are plenty of studies to show that…
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You approach the end of the cave and look around. You can easily see a tunnel sloping up to the right. Light flickers somewhere in the distance, giving the tunnel a mysterious glow. Upon further inspection you also see a narrow hole off to the left. While it would be a tight fit, you probably…
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Trade show season is starting – over the next 6 months my team will have a major role at five shows and a supporting role at another six to eight. While there are many exciting aspects of putting together a presence at a trade show, I am always frustrated with the options and choices for giveaways. I want…
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I admit it, I am a spammer. Every two weeks I send out an email blast that hits a huge swath of the Dell EMC technical sellers. While I recognize that it is a necessary evil – we have tons of new sales enablement content that will help them sell VxRail and VxRack SDDC –…
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How do you make a big impact with just a small presence at a trade show when you have little control or options? My answer is to own the social sphere around it. How do you do get people to tweet about your product? How do you get them to line up to do it? Find…
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