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Techno Tchotchke

Colin's random tech marketing tidbits and thoughts

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Creative Social VideoOctober 30, 2017May 30, 2018

Holding their attention

You approach the end of the cave and look around. You can easily see a tunnel sloping up to the right. Light flickers somewhere in the distance, giving the tunnel a mysterious glow. Upon further inspection you also see a narrow hole off to the left. While it would be a tight fit, you probably…

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Chat with the Xpert
Social VideoFebruary 24, 2017March 11, 2017

The Xpert Rides (or is That Rolls) Again

We are rolling out more Xpert videos!  The 3 “how to” videos in January we did got rave reviews (and we have more coming in a few months), but people asked for some that talked to the overall Dell EMC VxRail Appliance story. To that end, we are now rolling out 4 videos that highlight and explain the…

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VxRail Social Locker
Creative Social TradeshowsSeptember 5, 2016March 11, 2017

Creating a Bot Army for Social Domination

How do you make a big impact with just a small presence at a trade show when you have little control or options? My answer is to own the social sphere around it.  How do you do get people to tweet about your product? How do you get them to line up to do it? Find…

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