Colin's random tech marketing tidbits and thoughts
Reposted from blogs.vce.com on May 23, 2017 It’s been one week since we debuted The Great Xscape (Steve McQueen would be proud, I’m sure) at Dell EMC World. Now, perhaps you’re asking yourself “just what is an escape room?” It’s a real-life adventure game where teams of players work together to solve a series of puzzles and…
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Trade show season is starting – over the next 6 months my team will have a major role at five shows and a supporting role at another six to eight. While there are many exciting aspects of putting together a presence at a trade show, I am always frustrated with the options and choices for giveaways. I want…
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I had the most interesting experience this past November 8th. I was asked to present at the Dell EMC Russia Forum in Moscow. When I checked the date, I realized it would be on election day. Being eager to get back to Moscow I voted absentee and went back to working on the two presentations I…
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How do you make a big impact with just a small presence at a trade show when you have little control or options? My answer is to own the social sphere around it. How do you do get people to tweet about your product? How do you get them to line up to do it? Find…
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