Manifesto Destiny

Product Marketing isn’t the same as it was a decade ago. Heck, it isn’t the same as it was two years ago. 2020 radically accelerated trends that have been happening to my profession for a while. Customers aren’t engaging with our content in the conventional ways they used to. Traditional social media posts are not…

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DIY Product Launch #FTW

I have been in the data storage business for almost 2 decades now and have talked a lot about business continuity over the years. Typically, it is about how to keep your business running when technology fails you as a result of human error, power loss, or natural disaster. As a result of the COVD-19…

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Alright, Mr. DeMille, I’m Ready

I hate being on camera! I am naturally a super self-conscious introvert who hates attention, worries about looking bad and fears sounding stupid. But, I have a job that requires me to be on camera from time to time – either to film short video pieces or worse live video interviews. I never had a…

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Fisticuffs: Cufflink Throwdown

Chad Sakac is letting his new found ability to fly go to his head. Last weekend, “Captain Canada” started DMing me about how great his cufflink compilation was and calling me an amateur collector. Well, I am hearby challenging him to put his wrists where his mouth is. Starting on Monday, we are going to…

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Marketeer, Promote Thyself!

You know it is coming, you feel your heart rate rise, you try to find ways tack and deflect, but the momentum is building and it is unavoidable. Your conversation that just seconds ago was safely benign, in now accelerating towards Will Robinson-style danger. Time slows a little as you wait for it to hit…

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What’s Your Vector, Victor?

Reposted from blogs.vce.com on May 19, 2017 How to fasten a seat belt, when to inflate your life jacket, where to find the closest emergency exit – as a frequent traveler, I listen to these droning pre-flight instructions (and the occasional snarky one) at least once a week. Surely the FAA can’t be serious with the…

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No Retcon Here

Trade show season is starting – over the next 6 months my team will have a major role at five shows and a supporting role at another six to eight. While there are many exciting aspects of putting together a presence at a trade show, I am always frustrated with the options and choices for giveaways.  I want…

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