Colin's random tech marketing tidbits and thoughts
(repost from https://www.weka.io/blog/) Today we announced the launch of our new global channel partner program – WEKA X – that lets our value-added resellers (VARs), system integrators (SIs), and managed service providers (MSPs) take advantage of a comprehensive toolkit of training, certifications, exclusive pricing, and incentives to streamline deal registration and help to build a…
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…and 5 Facts to Back That Up I started a new job at WEKA late last year and received a lot of compliments here and IRL. But every so often I would get a message or be pulled into a conversation that mentioned me working at yet another storage company which led to a conversation…
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(reposted from http://www.hitachivantara.com/blog/) Rapid, near-constant change is the defining state of today’s modern, digitally transformed business environment. As the past year has made painfully clear, it is time for a storage infrastructure and a storage strategy that can rapidly adapt. Such flexibility is essential to support the requirements brought about by new business conditions. Storage…
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Product Marketing isn’t the same as it was a decade ago. Heck, it isn’t the same as it was two years ago. 2020 radically accelerated trends that have been happening to my profession for a while. Customers aren’t engaging with our content in the conventional ways they used to. Traditional social media posts are not…
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I have been in the data storage business for almost 2 decades now and have talked a lot about business continuity over the years. Typically, it is about how to keep your business running when technology fails you as a result of human error, power loss, or natural disaster. As a result of the COVD-19…
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Hot Topics in AI Infrastructure Video Series Re-posted from https://blog.purestorage.com/aiinfrahottopics/ Artificial intelligence (AI) is very much in the IT zeitgeist, promising new ways to serve customers and drive business. It’s in the news, movies, and advertising, but what does it really mean to your business? And how do you implement and manage AI infrastructure projects? When…
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33 Rules Product Marketeer Need to Know Being a product marketeer is a noble calling. We have the privileged task of connecting with our customers and building relationships with them across a wide variety of media and methods. We are so much more than people who can package various technical giblets into a coherent data…
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It’s just hard to do effectively! Short-form videos are generally under 10 minutes but the conventional wisdom is that marketing videos shouldn’t be longer than 2 minutes and ideally between 60 and 90 seconds. So, by default we marketers end up producing a lot of short, short-form video. While there are plenty of studies to show that…
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I hate being on camera! I am naturally a super self-conscious introvert who hates attention, worries about looking bad and fears sounding stupid. But, I have a job that requires me to be on camera from time to time – either to film short video pieces or worse live video interviews. I never had a…
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(repost from blog.purestorage.com) I love my work and spend a lot of time talking to people about converged infrastructure (CI) with friends, colleagues and customers. While almost everyone I talk to gets the value of buying a pre-built, pre-tested IT infrastructure platform that can be online supporting business applications in hours instead of weeks or…
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(reposted from blog.purestorage.com) That we live in a world of constant change is a long accepted truism. Heraclitus of Ephesus, declared over 2,500 years ago that ever-present change is the fundamental essence of the universe – and this is doubly true for the technology realm. We have grown accustomed to new technology debuting at an…
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You approach the end of the cave and look around. You can easily see a tunnel sloping up to the right. Light flickers somewhere in the distance, giving the tunnel a mysterious glow. Upon further inspection you also see a narrow hole off to the left. While it would be a tight fit, you probably…
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Chad Sakac is letting his new found ability to fly go to his head. Last weekend, “Captain Canada” started DMing me about how great his cufflink compilation was and calling me an amateur collector. Well, I am hearby challenging him to put his wrists where his mouth is. Starting on Monday, we are going to…
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Reposted from blogs.vce.com on May 23, 2017 It’s been one week since we debuted The Great Xscape (Steve McQueen would be proud, I’m sure) at Dell EMC World. Now, perhaps you’re asking yourself “just what is an escape room?” It’s a real-life adventure game where teams of players work together to solve a series of puzzles and…
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You know it is coming, you feel your heart rate rise, you try to find ways tack and deflect, but the momentum is building and it is unavoidable. Your conversation that just seconds ago was safely benign, in now accelerating towards Will Robinson-style danger. Time slows a little as you wait for it to hit…
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Reposted from blogs.vce.com on May 19, 2017 How to fasten a seat belt, when to inflate your life jacket, where to find the closest emergency exit – as a frequent traveler, I listen to these droning pre-flight instructions (and the occasional snarky one) at least once a week. Surely the FAA can’t be serious with the…
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Trade show season is starting – over the next 6 months my team will have a major role at five shows and a supporting role at another six to eight. While there are many exciting aspects of putting together a presence at a trade show, I am always frustrated with the options and choices for giveaways. I want…
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We are rolling out more Xpert videos! The 3 “how to” videos in January we did got rave reviews (and we have more coming in a few months), but people asked for some that talked to the overall Dell EMC VxRail Appliance story. To that end, we are now rolling out 4 videos that highlight and explain the…
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I admit it, I am a spammer. Every two weeks I send out an email blast that hits a huge swath of the Dell EMC technical sellers. While I recognize that it is a necessary evil – we have tons of new sales enablement content that will help them sell VxRail and VxRack SDDC –…
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Reposted from blogs.vce.com on January 19, 2017 Faster than a speeding data packet! More powerful than a 3.5 GHz processor! Able to conquer complex deployment challenges with a single family of appliances! Look up in the sky! It’s a bird! It’s a plane! It’s– Ok… so maybe she can’t fly. But she sure knows her way around…
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I had the most interesting experience this past November 8th. I was asked to present at the Dell EMC Russia Forum in Moscow. When I checked the date, I realized it would be on election day. Being eager to get back to Moscow I voted absentee and went back to working on the two presentations I…
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Techno Tchotchke 