Marketeer, Promote Thyself!

You know it is coming, you feel your heart rate rise, you try to find ways tack and deflect, but the momentum is building and it is unavoidable. Your conversation that just seconds ago was safely benign, in now accelerating towards Will Robinson-style danger. Time slows a little as you wait for it to hit…

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What’s Your Vector, Victor?

Reposted from blogs.vce.com on May 19, 2017 How to fasten a seat belt, when to inflate your life jacket, where to find the closest emergency exit – as a frequent traveler, I listen to these droning pre-flight instructions (and the occasional snarky one) at least once a week. Surely the FAA can’t be serious with the…

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No Retcon Here

Trade show season is starting – over the next 6 months my team will have a major role at five shows and a supporting role at another six to eight. While there are many exciting aspects of putting together a presence at a trade show, I am always frustrated with the options and choices for giveaways.  I want…

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